What is this?
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This folder contains A/B testing data that corresponds with 
the following Open Access academic research paper:

Young, Scott W.H. (2014) Improving Library User Experience with A/B Testing: Principles and Process. Weave: Journal of Library User Experience. University of Michigan Library. http://dx.doi.org/10.3998/weave.12535642.0001.101


Who created it?
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This data was prepared by Scott W. H. Young, 
Digital Initiatives Librarian at Montana State University.


How was it created?
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The folder contains data exported from Google Analytics and Crazy Egg.


How do I use it?
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The subfolder named "GoogleAnalytics" contains 4 files:
	- Data from Google Analytics Users Flow, in PDF
	- Data from Google Analytics All Pages view, in PDF and XSL
	- Data from Google Analytics Experiments

The subfolder named "CrazyEgg" contains 5 subfolders, 
one each that corresponds with an A/B test variation 
used during the experiment described in the above paper.
Each subfolder contains 3 files:
	- Data visualization of user click behavior, in PDF and JPEG
	- Data for user click behavior, in XSL

Together these files may be used to reconstruct results and
to guide the design of additional A/B tests.


Licensing
----------

This data is licensed CC BY-SA, http://creativecommons.org/licenses/by-sa/4.0/


Contact
--------

For feedback and inquiry, 
	- write swyoung@montana.edu
	- tweet @hei_scott
	- visit http://hellolibrarian.com