Scholarly Work - Library
Permanent URI for this collectionhttps://scholarworks.montana.edu/handle/1/320
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Item Narrative Budgets: Telling the Story of Your Library’s Value and Values(American Library Association, 2019-09) Rossmann, DoralynA library’s budget should be a reflection of its values and goals, but budget formats do not always lend themselves to telling the library’s story. Your budget message needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, your budget, along with all library communication points, include language from your library’s values, mission, and vision statements and strategic plan. This article outlines traditional budget formats, introduces a format called Narrative Budgeting, and provides an example and outline for creating a narrative budget for your library using language from your library’s strategic plan and mission, vision, and values statements. Once set up, your Narrative Budget can be adapted and used to communicate with a variety of constituents to present an understandable and justifiable use of the library’s allocated resources.Item Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media(American Library Association, 2019-06) Rossmann, DoralynSocial media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.Item Creating an Organizationally Embedded Strategic Communication Plan for Libraries(American Library Association, 2019-02) Rossmann, DoralynThis is the first in a series of articles appearing in Library Leadership & Management that provides library leaders with an outline for creating a sustainable and consistent communication plan across all platforms and venues. Going beyond traditional marketing and branding, this series suggests a comprehensive approach to communication - both to people and to the computer networks that people use – for everyday communication, for disaster planning, and for the library’s strategic endeavors. There are many elements that can communicate and convey a library’s identity and values – social media posts, budget structures, library guides, strategic plans, etc. A coordinated and strategic plan for communication and outreach will strengthen your library’s value by creating a common experience and understanding by your library community, including library patrons, boards, administrators, and donors as well as internet search engines, social media networks, and their users. This plan will keep the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This first article outlines the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture. Subsequent articles explore offshoots of this communication including budgeting message and presentation, social media strategies, and search engine optimization and semantic web identity.