Publications by Colleges and Departments (MSU - Bozeman)
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Item Final Performance Report Narrative: Getting Found(2014-11) Arlitsch, Kenning; OBrien, Patrick; Godby, Jean; Mixter, Jeff; Clark, Jason A.; Young, Scott W. H.; Smith, Devon; Rossmann, Doralyn; Sterman, Leila B.; Tate, Angela; Hansen, Mary AnneThe research we proposed to IMLS in 2011 was prompted by a realization that the digital library at the University of Utah was suffering from low visitation and use. We knew that we had a problem with low visibility on the Web because search engines such as Google were not harvesting and indexing our digitized objects, but we had only a limited understanding of the reasons. We had also done enough quantitative surveys of other digital libraries to know that many libraries were suffering from this problem. IMLS funding helped us understand the reasons why library digital repositories weren’t being harvested and indexed. Thanks to IMLS funding of considerable research and application of better practices we were able to dramatically improve the indexing ratios of Utah’s digital objects in Google, and consequently the numbers of visitors to the digital collections increased. In presentations and publications we shared the practices that led to our accomplishments at Utah. The first year of the grant focused on what the research team has come to call “traditional search engine optimization,” and most of this work was carried out at the University of Utah. The final two years of the grant were conducted at Montana State University after the PI was appointed as dean of the library there. These latter two years moved more toward “Semantic Web optimization,” which includes areas of research in semantic identity, data modeling, analytics and social media optimizationItem The social media toll road: the promise and peril of Facebook advertising(Association of College and Research Libraries, 2014) Young, Scott W. H.; Tate, Angela; Rossmann, Doralyn; Mary Anne, HansenIn the world of Facebook, can money re-ally buy popularity? At the Montana State University (MSU) Library, armed with a small advertising budget, we aimed to find out. After two years of using the library’s Facebook page as a free avenue to reach users, we decided to explore different paid routes available within Facebook. Our goals for implementing a Facebook advertising campaign were primarily to increase user awareness of library services and resources, and secondarily to understand the mechanisms of Facebook advertising. Our experiences allowed us to get a glimpse of life on the Facebook toll road.Item All Aboard! The Party's Starting: Setting a Course for Social Media Success(2013-08) Hansen, Mary Anne; Rossmann, Doralyn; Tate, Angela; Young, Scott W. H.Social media is more than a way to inform users; social media is a powerful way to build community online. In this webinar hosted by the Library and Information Technology Association, presenters from Montana State University Library will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.