College of Business

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The Mission of the Jake Jabs College of Business & Entrepreneurship (JJCBE) is to provide excellence in undergraduate and select graduate business education.

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Alcohol consumption and its adverse effects in Poland in years 1950-2005
(Hindawi Publishing Corporation, 2011-05) Bielinska-Kwapisz, Agnieszka; Mielecka-Kubien, Zofia
This study examines changes in alcohol consumption and its adverse eﬀects in Poland from 1950 to 2005. First, we estimate the total alcohol demand function and test Becker and Murphy’s (1988) rational addiction model. Next, we explore substitution eﬀects between beer, wine, and spirits and report income and own- and cross-price elasticities of demand for beer, wine, and spirits. Finally, we examine some adverse eﬀects of alcohol consumption: traﬃc accidents, suicide rates, and vandalism rates. In particular, the eﬀect of lowering the blood alcohol level limit (BAC) on traﬃc accidents is estimated.
Alcohol consumption, beverage prices and measurement error
(Alcohol Research Documentation, Inc., 2003-03) Young, Douglas J.; Bielinska-Kwapisz, Agnieszka
Alcohol price data collected by the American Chamber of Commerce Researchers Association (ACCRA) have been widely used in studies of alcohol consumption and related behaviors. A number of problems with these data suggest that they contain substantial measurement error, which biases conventional statistical estimators toward a finding of little or no effect of prices on behavior. We test for measurement error, assess the magnitude of the bias and provide an alternative estimator that is likely to be superior. Method: The study utilizes data on per capita alcohol consumption across U.S. states and the years 1982-1997. State and federal alcohol taxes are used as instrumental variables for prices. Results: Formal tests strongly confirm the hypothesis of measurement error. Instrumental variable estimates of the price elasticity of demand range from -0.53 to -1.24. These estimates are substantially larger in absolute value than ordinary least squares estimates, which sometimes are not significantly different from zero or even positive. Conclusions: The ACCRA price data are substantially contaminated with measurement error, but using state and federal taxes as instrumental variables mitigates the problem.
Alcohol prices, consumption and traffic fatalities
(Southern Economic Association, 2006) Bielinska-Kwapisz, Agnieszka; Young, Douglas J.
We examine the relationships among alcohol prices, consumption, and traffic fatalities using data across U.S. states from 1982 to 2000. Some previous studies have found large, negative associations between alcohol taxes and fatalities. However, commonly used price data suggest little or no connection between alcohol prices and fatalities. These apparently conflicting findings may result from measurement error and/or endogeneity in the price data, which biases ordinary least squares estimators toward a finding of no price effects. Using alcohol taxes as instrumental variables, fatalities are found to be negatively related to prices. In addition, alcohol consumption is strongly positively related to fatalities. However, biases may still remain, because taxes are not entirely suitable as instruments.
Alcohol taxes and beverage prices
(National Tax Association, 2002-03) Bielinska-Kwapisz, Agnieszka; Young, Douglas J.
Alcohol involvement in auto crashes, homicides, and teen drinking is an important policy concern, and the price of alcohol may have significant effects on these behaviors. Are alcohol taxes quickly and fully passed on to consumers? Given the difficulties of accurately measuring beverage prices, are beer taxes a good empirical proxy for the price of alcohol? Using pooled cross section–time series data on state and Federal alcohol taxes and beverage prices, beer taxes are found to be poor predictors of alcohol prices. Controlling for state and period effects, excise taxes appear to be over–shifted: Retail prices rise by more than the amount of the tax, and the rise occurs within 3 months.
Analysis and action: The political will and public will approach
(2018-05) Raile, Amber N. W.; Raile, Eric D.; Post, Lori A.
Addressing complex social problems requires the implementation of public policies in support of positive social change efforts. Both political will and public will are crucial elements of such efforts. This article details an approach for analysis and action consistent with other action research approaches that facilitators can use in analyzing and subsequently helping to build political will and public will to address social problems. This article outlines a basic toolkit for action researchers working in the public policy arena. Four basic and iterative tasks, based on formal conceptual definitions of political will and public will, make up this approach for analysis and action. These tasks are stakeholder identification, assessment of stakeholder views of problems and solutions, alignment of problem and solution understandings, and the building of firm commitments and mutual accountability. Action researchers working to bring about positive social change through public policy can use this approach to structure their efforts.
As Compared to What? Characteristics of the AACSB Institutions That Utilize the Major Field Test in Business
(2014-09) Bielinska-Kwapisz, Agnieszka; Brown, F. William
Publishers of the Major Field Test - Business (MFT-B), an assessment of learning instrument, provide a list of institutions utilizing the instrument and a table which allows comparison of local MFT-B mean scores to those of other institutions. The absence of information regarding the comparison group’s characteristics limits the validity of that comparison. This study provides a comparison of the institutions accredited by the Association to Advance Collegiate Schools of Business and utilizing the MFT-B to those accredited institutions which do not, along with an estimation of the probability that a school will use the MFT-B for assessment purposes.
Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies
(Wiley, 2023-09) Sung, Eunyoung (Christine); Han, Dai‐In Danny; Choi, Yung Kyun; Gillespie, Brian; Couperus, Anja; Koppert, Marc
As the fourth industrial revolution unfolds and the use of digital humans becomes more commonplace, understanding digital humans' potential to replace real human interaction or enhance it, particularly in storytelling marketing contexts, is becoming evermore important. To promote interaction and increase the entertainment value of technology-enhanced storytelling marketing, brands have begun to explore the use of augmented digital humans as storytelling agents. In this article, we examine the effectiveness of leveraging advanced technologies and delivering messages via digital humans in storytelling advertisements. In Study 1, we investigate the effectiveness of narrative transportation on behavioral responses after exposure to an interactive augmented reality mobile advertisement with a digital human storyteller. In Study 2, we compare how consumers respond to augmented digital human versus real human storytelling advertisements after conducting an exploratory neurophysiological electroencephalography study. The findings show that both types of agents promote narrative transportation when the story fits the product well. Moreover, a digital human perceived as more human-like elicits stronger positive consumer responses, suggesting an effective new approach to storytelling marketing.
"Bang for buck" in microfinance: Wellbeing mentorship or business education?
(2018-06) Gamble, Edward N.
Within the microfinance literature, there is a growing interest in institutional logics. This paper explores ways that microfinance institutions can overcome the logic-tension of offering developmental programs and maintaining financial stability. First, I conduct a randomized control trial in Uganda to examine the financial and non-financial outcomes of loan recipients. Second, I use results from the field experiment, in a resource allocation model, to optimize the goals of a lending institution. I find that wellbeing mentorship, rather than business training, is the best ‘bang for buck’ when considering the interests of both the women entrepreneurs and the microfinance lending institution.
Bike-Sharing Systems in Poland
(2019-04) Bielinski, Tomasz; Kwapisz, Agnieszka; Wazna, Agnieszka
Bike-sharing is widely recognized as an eco-friendly mode of transportation and seen as one of the solutions to the problem of air pollution and congestion. As there is little research exploring the performance of bicycle-sharing systems (BSS), many municipal authorities invest in their development without knowledge of their effectiveness. Therefore, the aim of this article is to identify factors that correlate with BSS performance. Data related to BSS and urban characteristics were collected for the 56 cities in Poland, which is the population of BSS systems in this country. The Ordinary Least Square regression model was used to estimate the model. Additionally, to support our findings, a survey of 3631 cyclists was conducted. Our main findings show that BSS performance was positively related to cities’ population, tourism, number of bike stations per capita, congestion, bicycle pathways’ length and higher temperature, and negatively related to precipitation. We have also found that one BSS operator was more effective compared to the others.
Buyer-seller negotiation in consumer markets: an intention congruence approach
(Emerald, 2023-06) Shehryar, Omar
Purpose. The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase. Traditionally, marketplace exchanges have been classified as either fixed price or negotiated. The present research treats marketplace exchanges along a continuum of intention congruence to test the relationships between intention congruence and outcome variables of control, regret, satisfaction and enjoyment with the purchase. Design/methodology/approach. The authors studied the perceived difference between buyers' and sellers' intentions to negotiate and how the difference impacts buyers' postpurchase attitudinal and emotional outcomes. A mail survey of automobile buyers resulted in a sample of 291 respondents. An automobile is a significant and irreversible purchase for a buyer. Thus, automobile markets often host transactions that evoke dissonance and regret for buyers if things go awry. In addition, buyers and sellers vary considerably in their desire to negotiate, thus reflecting a range of intention congruence in negotiation. Therefore, a survey of automobile buyers was considered appropriate for testing the effects of intention congruence on buyers’ postpurchase outcomes. Findings. Results indicate that when buyers are willing to negotiate but sellers do not reciprocate equally, buyers feel less in control of a transaction. Contrarily, buyers experienced greater control and lesser regret when buyers’ perceptions of sellers’ intention to negotiate exceeded buyers’ own intentions to negotiate. Results also suggest that when buyers’ intentions to negotiate were congruent with buyers’ perception of sellers’ intention to negotiate, greater dyadic levels of negotiation marginally lowered buyers’ perceived regret. Overall, an intention-congruence perspective adds to the current understanding of negotiated exchanges and is a meaningful approach for improving postpurchase outcomes for buyers. Research limitations/implications. The study used only the consumers’ perspective of negotiation. Although this is supported by studies in power and dependence because the consumers’ perspective is valuable and valid, a true dyadic measurement of the negotiation process can only be obtained if the sellers’ view is also incorporated. This remains a key limitation of this study. Practical implications. The results suggest that sellers may be better off honoring buyers’ intentions to negotiate. Intention incongruence negatively impacted buyer satisfaction when buyers perceived sellers to be less eager to negotiate. However, where sellers seem more eager to negotiate, incongruity favored buyers and positively impacted buyers’ postpurchase outcomes. Thus, for sellers, it is worthwhile to consider adding policies that honor negotiation. Originality/value. Past research classifies marketplaces exchanges as either fixed price or negotiated. The present study uses intention congruence as a continuum between transaction partners. The intention congruence approach allows a closer examination of both the symmetry and strength of intentions to negotiate in a dyadic exchange. Given that markets are comprised of buyers and sellers who display considerable variability in intentions to negotiate, examining intention congruence allows for a more realistic study of negotiation behavior in business-to-consumer marketplaces.
Can We Talk About Pay Discrimination/Equal Pay/Strategic Compensation Practices? An Exploratory Study on Framing Gender Pay Inequity
(Cambridge University Press, 2023-01) Raile, Amber N.W.; Graham Austin, Caroline; Bratton, Virginia K.
Situated within the public will and political will framework, this paper explores frames to address the social issue of gender pay inequity. Specifically, the authors examine whether demographic characteristics affect perceived acceptability of different frames describing gender pay inequity and perceptions of this social issue. First, the authors identified 26 terms used to discuss gender pay inequity; this list was narrowed to 12, representing four categories. Next, the authors solicited sentiment reactions to those frames and perceptions of gender pay inequity. Taken together, the results indicated that although respondents had consistently positive reactions to the frames fair pay, equal pay, and pay fairness, perceptions varied across demographic groups. The biggest effects were consistently for political party-related variables. One frame, strategic compensation practices, emerged as a value-neutral frame that could potentially be used to reframe the issue and re-engage business and political stakeholders who do not perceive gender pay inequity as problematic.
Citizen Participation in City Governance: Experiences From Vietnam
(2015-02) Nguyen, Thang V.; Le, Cahn Q.; Tran, Bich T.; Bryant, Scott E.
The radical political and economic reforms sweeping through former socialist countries during the last several decades have facilitated economic growth and urbanization. During this period of market reform and urbanization, citizen participation is greatly needed yet easily lost to other priorities. We employ stakeholder theory to examine whether citizen participation differs between large and small cities and between the poor and non-poor people in Vietnam. Using data from a sample of citizens in five centrally managed cities, we found that citizens in large cities and citizens that belong to “unofficially poor” groups participate less. For policy makers, this implies that citizen participation should be of central importance in the management of current cities' expansions. In addition, the categorization of “poor households” needs to be closely monitored to minimize the risk of de facto poor households being excluded from the group.
Consumer Recall of Brand Versus Product Banner Ads
(2012-09) Van Steenburg, Eric
Purpose – The paper aims to determine the effectiveness of specific online advertisements, comparing banner ads that are brand‐reinforcing versus ones that are product‐reinforcing. Design/methodology/approach – The research uses three experimental design studies to empirically test the hypotheses based on the elaboration likelihood model (ELM) by manipulating type of online banner advertisement (brand‐type versus product‐type) and measuring individual need for cognition (NFC). Findings – Consumers high in NFC recall product‐type banner ads more readily than those low in NFC, while brand‐type banner ads are more likely to be recalled by low‐NFC consumers. However, high‐NFC consumers recall brand‐type ads under all situational influences tested. And while consumers low in NFC recall product‐type banner ads featuring a directive better than their high‐NFC counterparts, they do not recall directive ads at a greater rate than high‐NFC consumers recall brand‐type ads. Research limitations/implications – While previous research has found that variations in ad size, color, interactivity, and web site location affect recall, this research only measured static banner ads that appear at the top of the page. However, because it is the first to examine involvement in terms of NFC in combination with brand‐ and product‐type ads, the research sheds new light on consumer awareness of two types of banner ad strategies adopted by marketing managers today. Practical implications – In an online context, the type of banner ads used by marketing managers should be paired with the web site based on how much time consumers spend at the site and how many pages they click through at the site. All things being equal, however, managers should favor brand‐type banner ads over product‐type banner ads. Originality/value – The research extends understanding of ELM as it relates to type of banner ad while establishing a potential research stream for better understanding of how consumers process various types of online ads. At the same time, it provides new evidence that can help marketing managers make better strategic decisions regarding their online marketing mix.
Consumer‐based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea
(2008-02) Jung, Jaehee; Sung, Eunyoung (Christine)
Purpose – The purpose of this study is to measure and compare the consumer‐based brand equity of apparel products by three consumer groups across cultures – Americans in the USA, South Koreans in the USA, and South Koreans in Korea. Also examined was cross‐cultural effects of brand equity on purchase intention. Design/methodology/approach – A total of 300 college students were recruited for the survey from local universities and organizations in the USA and South Korea. The MBE and OBE models were used to measure brand equity of the three apparel brands (i.e. Polo, Gap, and Levi's). Findings – Among the elements of brand equity, the perceived brand quality and brand awareness/association reported by American college students were significantly greater than those reported by South Koreans in the USA and Korea. For both South Korean groups, brand loyalty was the most important element of brand equity. In the relationship between elements of brand equity and purchase intention, brand loyalty showed positive correlation with purchase intention across all three consumer groups. Research limitations/implications – Further research might include more apparel brands in different price points. An investigation of the prices of various apparel brands in different countries will be useful for cross‐cultural comparisons. Originality/value – With a lack of brand equity studies on fashion products and even fewer studies of cross‐cultural comparisons in brand equity, this study should be valuable information for firms branding their products and making marketing strategies from the global perspective.
Current Opinions on Forensic Accounting Education
(2018-01) Kramer, Bonita; Seda, Michael; Bobashev, Georgiy
Purpose This paper aims to determine current views of educators and practitioners regarding forensic accounting education, given the recent dramatic growth in the number of colleges and universities offering such education. Design/methodology/approach Survey, with statistical analysis of responses. Findings Results find that while both groups agree the demand for forensic accounting services will increase in the near future and that they prefer a separate course or degree be offered at the graduate and undergraduate levels, there are several significant differences between the educators’ and practitioners’ opinions on forensic accounting content and preferred teaching techniques. Practitioners consider topics outside traditional accounting as more important to include in forensic accounting education, and more highly value teaching techniques that add an experiential learning component. Practical implications Results can be useful to educators who have not considered offering forensic accounting courses or who wish to refine or update their existing forensic accounting education. Students seeking a career in forensic accounting can also use these results to facilitate their course choices to develop skills that employers value. Social implications These results find that practitioners value some nontraditional accounting skills, such as in forensic technology and interviewing, more highly than academics, which suggests accounting educators may need to develop interdisciplinary approaches to forensic accounting education. Originality/value As the number of institutions offering forensic accounting education has dramatically increased, current views of forensic accounting educators and practitioners are needed.
Defining and Quantifying the Pension Liabilities of Government Entities in the United States
(2018-01) Jepsen, Nathan H.; Ruddy, John A.; Salerno, David F.
In today's low interest rate environment, accounting standards and investment return assumptions are crucial when determining the amount of defined benefit pension plan obligations. Examining public pension plan data provided by the U.S. Census Bureau, we show a negative trend in pension plan liabilities of government entities in the U.S. Despite using aggressive return and discount rate assumptions, defined benefit pension plans of government entities in the U.S. currently have an estimated pension liability of over $1 trillion. When more realistic investment assumptions are utilized, the estimated defined benefit pension liability increases to over $5 trillion. Although over the past twenty years, while many for‐profit companies have eliminated defined benefit pension plans years to avoid the risk of underfunding, a high percentage of federal, state and local governments continue to offer defined benefit pensions plans to new and current employees. This has led to growing pension liabilities for government entities in the U.S. resulting in problematic financial positions, difficult decisions, and grim future outlooks.
Defining Political Will
(2010-08) Post, Lori Ann; Raile, Amber N. W.; Raile, Eric D.
Although frequently invoked as a rhetorical tool in political discussions, “political will” remains ambiguous as a concept. Acknowledging the centrality of political will to policy outcomes, the authors propose a pragmatic and systematic approach to definition. This approach facilitates analysis by identifying particular shortcomings in political will. This identification in turn permits the application of appropriate theoretical frameworks from various disciplines and the effective construction and use of ameliorative measures. The authors also address fundamental issues like the specification of contexts. The analytical approach includes a conceptual definition dissected into essential components, along with corresponding means of operationalization and targets for assessment. Among the major definitional components are requirements that a sufficient set of decision makers intends to support a particular initiative and that such support is committed. The latter condition is difficult to ascertain, but various signals, influences, and constraints on action are observable.
Defining Public Will
(2014-02) Raile, Eric D.; Raile, Amber N. W.; Salmon, Charles T.; Post, Lori Ann
Scientific elaboration of “public will” would enhance the concept's analytical usefulness and contribute to improved understanding in various fields, including political science and public policy. Previous work has utilized the term but has jumped the crucial stage of formally defining public will as a conceptual variable. This project constructs a definitional system that breaks the concept into components and offers operationalizations and assessment targets. Analysis begins with consideration of social systems and their direct ties with other definitional components like shared recognition of the problem and of proposed means of addressing the problem. Resolve to address the situation and to sustain collective action are also essential components. The project then applies the definitional system through a brief case study of firearm control and considers various scholarly implications. The definitional system emphasizes the simultaneous existence of multiple “publics” and argues against using public will synonymously with majority public opinion.
Department vs discount retail store patronage: effects of self-image congruence
(2018-05) Sung, Eunyoung (Christine); Huddleston, Patricia
Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the relationships using scenario-based online survey data. An MANOVA test was used to compare the shopping behavior of consumers with high and low need for self-image congruence. Findings A strong causal link was found between concern with appearance and need for self-image congruence, and a positive relationship between need for self-image congruence and high- and low-end retail store patronage offline and online. While the group with high (vs low) need for self-image congruence was more likely to patronize department stores, unexpectedly, both the high and low self-image congruence groups were equally likely to shop at discount stores. Practical implications The findings suggest that marketing messages focusing on concern for appearance may succeed by tapping into consumers’ need for self-image congruence with brand product/retail store images. Results also showed that consumers with high self-image congruence often patronize discount retail stores, suggesting marketing opportunities for low-end retailers. Originality/value Because consumers with high need for self-image congruence patronize both department and discount stores, it is suggested that self-image congruity may be multi-dimensional. The current study is also the first to examine structural relationships to test patronage behavior between department and discount stores offline and online.
Department vs. Discount Store Patronage: Effects of Self-image Congruence
(2018-05) Sung, Eunyoung (Christine); Huddleston, Patricia
Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the relationships using scenario-based online survey data. An MANOVA test was used to compare the shopping behavior of consumers with high and low need for self-image congruence. Findings A strong causal link was found between concern with appearance and need for self-image congruence, and a positive relationship between need for self-image congruence and high- and low-end retail store patronage offline and online. While the group with high (vs low) need for self-image congruence was more likely to patronize department stores, unexpectedly, both the high and low self-image congruence groups were equally likely to shop at discount stores. Practical implications The findings suggest that marketing messages focusing on concern for appearance may succeed by tapping into consumers’ need for self-image congruence with brand product/retail store images. Results also showed that consumers with high self-image congruence often patronize discount retail stores, suggesting marketing opportunities for low-end retailers. Originality/value Because consumers with high need for self-image congruence patronize both department and discount stores, it is suggested that self-image congruity may be multi-dimensional. The current study is also the first to examine structural relationships to test patronage behavior between department and discount stores offline and online.