Fuller, Kate B.Brester, Gary W.Boland, Michael A.2018-09-132018-09-132018-02Fuller, K. B., Brester, G. W., & Boland, M. A. (2018). Genetic Engineering and Risk in Varietal Selection of Potatoes. American Journal of Agricultural Economics, 100(2), 600–608. doi:10.1093/ajae/aax0980002-9092https://scholarworks.montana.edu/handle/1/14825The objective of this case study is to examine the farm management decision of whether to adopt a new, genetically engineered potato variety. We describe the potato supply chain from seed production to final consumer products and explore how price and production risk interact to influence decision making at each link in that chain. We provide extensive supplemental material as well, including a teaching note with assignment and/or discussion questions, an introduction to and application of stakeholder theory, and a tool that assists students in calculating expected and simulated actual returns from their choice of potato variety.enCC BY, This license lets you distribute, remix, tweak, and build upon this work, even commercially, as long as you credit the original creator for this work. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.http://creativecommons.org/licenses/by/4.0/legalcodeArticle