Hansen, Mary AnneRossmann, DoralynTate, AngelaYoung, Scott W. H.2013-08-312013-08-312013-08https://scholarworks.montana.edu/handle/1/2818https://scholarworks.montana.edu/handle/1/2818Montana State University’s Social Media Group consists of four librarians who together bring years of experience in the social media community. The group has developed online communities through social media networks that include Facebook, Twitter, Tumblr, Instagram, Pinterest, and Foursquare. The social media efforts at the MSU Library have been recognized on LibraryScienceList.com's ranking of "100 Most Social Media Friendly College & University Libraries for 2013," at http://librarysciencelist.com/100-most-social-media-friendly-college-university-libraries.Social media is more than a way to inform users; social media is a powerful way to build community online. In this webinar hosted by the Library and Information Technology Association, presenters from Montana State University Library will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.en-USSocial mediaLibraryHigher EducationTwitterInformation ScienceTumblrPresentation