Chairperson, Graduate Committee: Norman L. MillikinThorson, Lorene Mai2016-11-232016-11-231988https://scholarworks.montana.edu/handle/1/11469"An estimated 80% of new businesses fail in their first two years, most often because their owners were undercapitalized and didn't have a well-conceived business plan" (Rock 1984, 83). There are formats for business plans in numerous books and pamphlets - no two alike. But, a majority only provide information on what needs to be done, not how to do it or where to find the information. There is a need for a thorough business plan whose process does not intimidate prospective entrepreneurs from completing the task, but one that is thorough, easy to follow and helpful in providing details on where to obtain the information that a business plan calls for.enBusiness planningRetail tradeProfessional PaperCopyright 1988 by Lorene Mai Thorson