Young, Scott W. H.2014-07-112014-07-112014-07Young SWH (2014) A/B Testing Web Analytics Data [dataset]. Montana State University ScholarWorks. http://doi.org/10.15788/m2rp42https://scholarworks.montana.edu/handle/1/3507The subfolder named "GoogleAnalytics" contains 4 files: Data from Google Analytics Users Flow, in PDF; Data from Google Analytics All Pages view, in PDF and XSL; Data from Google Analytics Experiments. The subfolder named "CrazyEgg" contains 5 subfolders, one each that corresponds with an A/B test variation used during the experiment described in the above paper. Each subfolder contains 3 files: Data visualization of user click behavior, in PDF and JPEG; Data for user click behavior, in XSL. Together these files may be used to reconstruct results and to guide the design of additional A/B tests.This dataset is associated with the following article: Young, Scott WH (2014) Improving Library User Experience with A/B Testing: Principles and Process. Weave: Journal of Library User Experience. University of Michigan Library. doi:10.3998/weave.12535642.0001.101en-USCC0 Public Domain Dedication.The person who associated a work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.https://creativecommons.org/publicdomain/zero/1.0/Computer scienceUser experienceLibrary scienceDataset