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dc.contributor.authorEwbank, Ann D.
dc.identifier.citationEwbank, A. (2015). Library Advocacy Through Twitter: A Social Media Analysis of #savelibraries and #getESEAright. School Libraries Worldwide, 21(2), 26-38.en_US
dc.description.abstractAdvocacy groups of all types use social media to reach their constituents. However, are messages of library advocacy disseminated through social media reaching those who can become allies in the quest to save libraries? How far reaching are library advocacy messages? This study addresses the use of Twitter for library advocacy. A review of the literature outlining social network analysis and the use of Twitter for advocacy, procedures for using NodeXL (a software package for social media analysis), and  a  taxonomy  of  Twitter  conversations  are  provided.  An  analysis  of  the  spread  of  the  hashtags  #savelibraries and #getESEAright through Twitter is then given. Findings suggest that both hashtags had  moderate  success  by  spreading  beyond  the  “echo  chamber”.  Finally,  recommendations  for  libraries, librarians, and advocacy groups are outlined.en_US
dc.rightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).en_US
dc.titleLibrary Advocacy Through Twitter: A Social Media Analysis of #savelibraries and #getESEArighten_US
mus.citation.journaltitleSchool Libraries Worldwideen_US
mus.identifier.categorySocial Sciencesen_US
mus.relation.collegeCollege of Education, Health & Human Developmenten_US
mus.relation.universityMontana State University - Bozemanen_US

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