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dc.contributor.authorMoroz, Peter W.
dc.contributor.authorBranzei, Oana
dc.contributor.authorParker, Simon C.
dc.contributor.authorGamble, Edward N.
dc.identifier.citationMoroz, Peter W. , Oana Branzei, Simon C. Parker, and Edward N. Gamble. "Imprinting with purpose: Prosocial opportunities and B Corp certification." Journal of Business Venturing 33, no. 2 (March 2018): 117-129. DOI:10.1016/j.jbusvent.2018.01.003.en_US
dc.description.abstractCertified B Corporations are ventures that have chosen to embrace third party voluntary social and environmental audits conducted by an entrepreneurial non-profit enterprise called B Lab. In this special issue, we focus on the lifecycle of Certified B Corporations and its relation to the entrepreneurial journey. We highlight research at the intersection of opportunities and prosocial certification to identify patterns and processes which add significant value to ongoing conversations in the field of entrepreneurship while charting new research pathways. We develop a framework of prosocial venturing and certification that pinpoints several elements of likely consequence and curiosity. This offers new insights about the entrepreneurial process that hint at the importance of opportunity, identity metamorphosis and sedimentation/superseding work. We thereby interpret how the exploration of prosociality may add to conversations on how and why ventures resist or embrace change over time, to what effect and ultimately, how opportunities may be reBorn.en_US
dc.rightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).en_US
dc.titleImprinting with purpose: Prosocial opportunities and B Corp certificationen_US
mus.citation.journaltitleJournal of Business Venturingen_US
mus.identifier.categoryBusiness, Economics & Managementen_US
mus.relation.collegeCollege of Businessen_US
mus.relation.universityMontana State University - Bozemanen_US

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