Show simple item record

dc.contributor.authorRossmann, Doralyn
dc.date.accessioned2019-08-16T21:29:42Z
dc.date.available2019-08-16T21:29:42Z
dc.date.issued2019-06
dc.identifierhttps://doi.org/10.15788/2019.08.16
dc.identifier.issn1945-8851
dc.identifier.urihttps://scholarworks.montana.edu/xmlui/handle/1/15634
dc.description.abstractSocial media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.en_US
dc.publisherAmerican Library Associationen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCESen_US
dc.subjectStrategic planningen_US
dc.subjectSocial mediaen_US
dc.subjectCommunicationen_US
dc.titleCommunicating Library Values, Mission, Vision, and Strategic Plans through Social Mediaen_US
dc.typeArticleen_US
mus.citation.extentfirstpage1en_US
mus.citation.extentlastpage9en_US
mus.citation.issue3en_US
mus.citation.journaltitleLibrary Leadership & Managementen_US
mus.citation.volume33en_US
mus.identifier.categorySocial Sciencesen_US
mus.identifier.doihttps://doi.org/10.15788/2019.08.16
mus.relation.collegeLibraryen_US
mus.relation.departmentLibrary.en_US
mus.relation.universityMontana State University - Bozemanen_US
mus.data.thumbpage1en_US
mus.contributor.orcidRossmann, Doralyn|0000-0002-6490-4223en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record


MSU uses DSpace software, copyright © 2002-2017  Duraspace. For library collections that are not accessible, we are committed to providing reasonable accommodations and timely access to users with disabilities. For assistance, please submit an accessibility request for library material.