College of Business
The Mission of the Jake Jabs College of Business & Entrepreneurship (JJCBE) is to provide excellence in undergraduate and select graduate business education.
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Simulating a sterilization processing department to evaluate block schedules and tray configurations
(Wiley, 2023-06)Discrete event simulation is a well-established tool for examining the effect of different operating room (OR) block schedules on various performance metrics within the OR suite and adjacent units. However, one unit that ... -
Buyer-seller negotiation in consumer markets: an intention congruence approach
(Emerald, 2023-06)Purpose. The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines ... -
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
(Wiley, 2023-06)Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify the value of digital items in the metaverse; thus, brands can maintain their reputations, ensure consistent and integrated luxury brand ... -
This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship
(Emerald, 2023-03)Purpose. Firms can now access users’ digital histories due to advances in technology and deliver personalized recommendations through social network sites (SNS) such as Facebook that offers advanced targeting options and ... -
Dodd–Frank 's impact on community‐bank investment models: A Bayesian structural time series analysis
(Wiley, 2022-10)We use Bayesian structural time series (BSTS) methodology to test whether the Wall Street Reform and Consumer Protection Act of 2010 (DF) caused changes in community bank business models. The BSTS methodology uses the ... -
The new world of philanthropy: How changing financial behavior, public policies, and COVID ‐19 affect nonprofit fundraising and marketing
(Wiley, 2022-06)Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled global pandemic have collaborated to disrupt nonprofit fundraising. The COVID-19 pandemic alone exacerbated consumer demands for ... -
An empirical comparison of the Extended Parallel Process Model with the Terror Management Health Model
(Oxford University Press, 2022-08)The Extended Parallel Process Model posits that fear-appeal messages are processed only when message recipients perceive a critical level of threat. The more recent Terror Management Health Model suggests that, in addition ... -
How preexisting beliefs and message involvement drive charitable donations: an integrated model
(Emerald, 2021-12)Purpose. The purpose of this paper is to investigate how individuals respond to messages asking for donations in broadcast advertising. It does so by considering both preexisting attitudes and beliefs related to donating, ... -
What do female and male entrepreneurs value in business accelerators?
(Emerald, 2021-09)Purpose. Business accelerators facilitate new venture creation, and most research on the subject focuses on the performance of accelerated ventures. This paper aims to understand what entrepreneurs value in business ... -
Nested-solution facility location models
(Springer Science and Business Media LLC, 2021-06)Classical facility location models can generate solutions that do not maintain consistency in the set of utilized facilities as the number of utilized facilities is varied. We introduce the concept of nested facility ... -
Electric bike-sharing services mode substitution for driving, public transit, and cycling
(Elsevier BV, 2021-07)In hopes of reducing traffic congestion, air and noise pollution, and energy consumption, bike sharing is becoming increasingly popular around the world. Underlying many of the benefits attributed to bike sharing is an ... -
Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy
(SAGE Publications, 2021-03)Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, ... -
Women and the weight of a pandemic: A survey of four Western US states early in the Coronavirus outbreak
(Wiley, 2020-12)In the initial months of the COVID-19 outbreak in the United States, people struggled to adjust to the new normal. The burden of managing changes to home and work life seemed to fall disproportionately to women due to the ... -
When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia
(2020-05)Increasing crimes against Muslims are evidence that Muslim Americans are being targeted, while political and media rhetoric has aided the rise of Islamophobia. In response, the Council on American-Islamic Relations initiated ... -
What Motivates Scientists in Emerging Economies to Become Entrepreneurs? Evidence from Vietnam
(2020-02)Studies of scientist entrepreneurship have recognized a diverse range of proself motivations but have largely ignored the role of prosocial motivation. As technology inventions often bring in high positive externality, we ... -
International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises
(2019-05)Economic downturns are often viewed as threats to prosperity and the challenges they can pose for international retailers are well documented. However, the potential opportunities of economic downturns are less well ... -
Bike-Sharing Systems in Poland
(2019-04)Bike-sharing is widely recognized as an eco-friendly mode of transportation and seen as one of the solutions to the problem of air pollution and congestion. As there is little research exploring the performance of ... -
Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea
(2019)This paper encompasses two studies of how cultural dimensions help us understand consumers’ motivations to buy prestige brands in the global market. In Study 1, we investigated the effects of social interaction factors on ... -
Operational efficiency, patient composition and regional context of U.S. health centers: Associations with access to early prenatal care and low birth weight
(2019-04)Community health centers (CHCs) provide comprehensive medical services to medically under-served Americans, helping to reduce health disparities. This study aimed to identify the unique compositions and contexts of CHCs ... -
Me first, then the environment: young Millennials as green consumers
(2018-04)Purpose This research aims to shed greater light on millennials' green behavior by examining four psychographic variables (selfless altruism, frugality, risk aversion, and time orientation) that may be relevant to ...
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