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dc.contributor.authorHansen, Mary Anne
dc.contributor.authorRossmann, Doralyn
dc.contributor.authorTate, Angela
dc.contributor.authorYoung, Scott W. H.
dc.descriptionMontana State University’s Social Media Group consists of four librarians who together bring years of experience in the social media community. The group has developed online communities through social media networks that include Facebook, Twitter, Tumblr, Instagram, Pinterest, and Foursquare. The social media efforts at the MSU Library have been recognized on's ranking of "100 Most Social Media Friendly College & University Libraries for 2013," at
dc.description.abstractSocial media is more than a way to inform users; social media is a powerful way to build community online. In this webinar hosted by the Library and Information Technology Association, presenters from Montana State University Library will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.en_US
dc.subjectSocial mediaen_US
dc.subjectHigher Educationen_US
dc.subjectInformation Scienceen_US
dc.titleAll Aboard! The Party's Starting: Setting a Course for Social Media Successen_US
mus.citation.conferenceSocial Media and Society 2013 International Annual Conference
mus.identifier.categoryEngineering & Computer Science
mus.identifier.categorySocial Sciences
mus.relation.universityMontana State University - Bozemanen_US
mus.contributor.orcidRossmann, Doralyn|0000-0002-6490-4223en_US
mus.contributor.orcidHansen, Mary Anne|0000-0001-6065-0273en_US
mus.contributor.orcidYoung, Scott W. H.|0000-0002-3082-4057en_US

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