Managing Search Engine Optimization: An introduction for library administrators
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This article is aimed at giving library administrators a high-level perspective of SEO so that they may be equipped to ask the right questions of their technical staff, software vendors and content suppliers. It stresses the importance of aligning SEO with institutional priorities and integrating it into the strategic plan. SEO is most effective when it is an organizational priority and when it is understood and driven by administrative teams.
Kenning Arlitsch , Patrick OBrien & Brian Rossmann (2013) Managing Search Engine Optimization: An Introduction for Library Administrators, Journal of Library Administration, 53:2-3, 177-188