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dc.contributor.authorArlitsch, Kenning
dc.contributor.authorOBrien, Patrick
dc.contributor.authorRossmann, Brian
dc.date.accessioned2014-10-08T19:48:04Z
dc.date.available2014-10-08T19:48:04Z
dc.date.issued2013
dc.identifier.citationKenning Arlitsch , Patrick OBrien & Brian Rossmann (2013) Managing Search Engine Optimization: An Introduction for Library Administrators, Journal of Library Administration, 53:2-3, 177-188en_US
dc.identifier.issn1540-3564
dc.identifier.urihttps://scholarworks.montana.edu/xmlui/handle/1/8671
dc.description.abstractThis article is aimed at giving library administrators a high-level perspective of SEO so that they may be equipped to ask the right questions of their technical staff, software vendors and content suppliers. It stresses the importance of aligning SEO with institutional priorities and integrating it into the strategic plan. SEO is most effective when it is an organizational priority and when it is understood and driven by administrative teams.en_US
dc.description.sponsorshipInstitute of Museum and Library Servicesen_US
dc.language.isoen_USen_US
dc.publisherRoutledgeen_US
dc.subjectSearch Engine Optimizationen_US
dc.subjectSEOen_US
dc.subjectdigital librariesen_US
dc.subjectlibrary administrationen_US
dc.subjectstrategic planningen_US
dc.titleManaging Search Engine Optimization: An introduction for library administratorsen_US
dc.typeArticleen_US
mus.citation.extentfirstpage177en_US
mus.citation.extentlastpage188en_US
mus.citation.issue2-3en_US
mus.citation.journaltitleJournal of Library Administrationen_US
mus.citation.volume53en_US
mus.identifier.categoryEngineering & Computer Scienceen_US
mus.identifier.doihttp://dx.doi.org/10.1080/01930826.2013.853499en_US
mus.relation.collegeLibrary
mus.relation.collegeLibraryen_US
mus.relation.departmentLibrary.en_US
mus.relation.universityMontana State University - Bozemanen_US


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