The social media toll road: the promise and peril of Facebook advertising
Loading...
Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Association of College and Research Libraries
Abstract
In the world of Facebook, can money re-ally buy popularity? At the Montana State University (MSU) Library, armed with a small advertising budget, we aimed to find out. After two years of using the library’s Facebook page as a free avenue to reach users, we decided to explore different paid routes available within Facebook. Our goals for implementing a Facebook advertising campaign were primarily to increase user awareness of library services and resources, and secondarily to understand the mechanisms of Facebook advertising. Our experiences allowed us to get a glimpse of life on the Facebook toll road.
Description
Keywords
Social media, Advertising
Citation
Young, Scott W.H., Angela M. Tate, Doralyn Rossmann and Mary Anne Hansen. “The social media toll road: the promise and peril of Facebook advertising,” College & Research Libraries News 75, no. 8 (2014): 427-434.