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dc.contributor.authorYoung, Scott W. H.
dc.contributor.authorTate, Angela
dc.contributor.authorRossmann, Doralyn
dc.contributor.authorMary Anne, Hansen
dc.identifier.citationYoung, Scott W.H., Angela M. Tate, Doralyn Rossmann and Mary Anne Hansen. “The social media toll road: the promise and peril of Facebook advertising,” College & Research Libraries News 75, no. 8 (2014): 427-434.en_US
dc.description.abstractIn the world of Facebook, can money re-ally buy popularity? At the Montana State University (MSU) Library, armed with a small advertising budget, we aimed to find out. After two years of using the library’s Facebook page as a free avenue to reach users, we decided to explore different paid routes available within Facebook. Our goals for implementing a Facebook advertising campaign were primarily to increase user awareness of library services and resources, and secondarily to understand the mechanisms of Facebook advertising. Our experiences allowed us to get a glimpse of life on the Facebook toll road.en_US
dc.publisherAssociation of College and Research Librariesen_US
dc.subjectSocial mediaen_US
dc.titleThe social media toll road: the promise and peril of Facebook advertisingen_US
mus.citation.journaltitleCollege & Research Libraries Newsen_US
mus.identifier.categoryEngineering & Computer Scienceen_US
mus.relation.universityMontana State University - Bozemanen_US
mus.contributor.orcidRossmann, Doralyn|0000-0002-6490-4223en_US
mus.contributor.orcidYoung, Scott W. H.|0000-0002-3082-4057en_US

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