Show simple item record

dc.contributor.authorByker Shanks, Carmen
dc.contributor.authorAwando, Maxwell
dc.contributor.authorGolliher, Steven
dc.contributor.authorSpan, Kati
dc.contributor.authorStack, Maria
dc.contributor.authorTendhar, Chosang
dc.date.accessioned2016-01-21T20:10:25Z
dc.date.available2016-01-21T20:10:25Z
dc.date.issued2012-07
dc.identifier.citationByker, C., Stack, M., Tendhar, C., Span, K., Awando, M., Golliher, S., Burge, P., & Moorefield-Lang, H. (2012). Building Public Health and Community in a University Town: Motivational Factors for Shopping at a Local Farmers Market by Graduate Students. Public Knowledge. 4(1).en_US
dc.identifier.issn1948-3511
dc.identifier.urihttps://scholarworks.montana.edu/xmlui/handle/1/9518
dc.description.abstractFarmers markets represent a unique venue for analyzing the dynamic nature of communities. The purpose of this study was to describe the factors that motivate graduate students to patronize a local farmers market. Semi-structured interviews were conducted with six graduate students from a large university located in a rural town in the southern United States. Interviews were analyzed using constant comparative methods. Eight themes emerged: (1) Location and Distance, (2) Seasonality, (3) Community, (4) Social Interactions, (5) Consumer and Producer/Vendor Connection, (6) Production Methods, (7) Environmental Concerns, and (8) Economic Reasons. The results have potential to guide a marketing framework and strategies to help farmers markets appeal to a younger demographic of consumers. Future research should focus on farmers market patronage by other populations.en_US
dc.titleBuilding Public Health and Community in a University Town: Motivational Factors for Shopping at a Local Farmers Market by Graduate Studentsen_US
dc.typeArticleen_US
mus.citation.issue1en_US
mus.citation.journaltitlePublic Knowledgeen_US
mus.citation.volume4en_US
mus.identifier.categoryHealth & Medical Sciencesen_US
mus.relation.departmentHealth & Human Development.en_US
mus.relation.universityMontana State University - Bozemanen_US
mus.contributor.orcidByker Shanks, Carmen|0000-0002-9030-9938en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record


MSU uses DSpace software, copyright © 2002-2017  Duraspace. For library collections that are not accessible, we are committed to providing reasonable accommodations and timely access to users with disabilities. For assistance, please submit an accessibility request for library material.