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dc.contributor.authorByker Shanks, Carmen
dc.contributor.authorAwando, Maxwell
dc.contributor.authorGolliher, Steven
dc.contributor.authorSpan, Kati
dc.contributor.authorStack, Maria
dc.contributor.authorTendhar, Chosang
dc.identifier.citationByker, C., Stack, M., Tendhar, C., Span, K., Awando, M., Golliher, S., Burge, P., & Moorefield-Lang, H. (2012). Building Public Health and Community in a University Town: Motivational Factors for Shopping at a Local Farmers Market by Graduate Students. Public Knowledge. 4(1).en_US
dc.description.abstractFarmers markets represent a unique venue for analyzing the dynamic nature of communities. The purpose of this study was to describe the factors that motivate graduate students to patronize a local farmers market. Semi-structured interviews were conducted with six graduate students from a large university located in a rural town in the southern United States. Interviews were analyzed using constant comparative methods. Eight themes emerged: (1) Location and Distance, (2) Seasonality, (3) Community, (4) Social Interactions, (5) Consumer and Producer/Vendor Connection, (6) Production Methods, (7) Environmental Concerns, and (8) Economic Reasons. The results have potential to guide a marketing framework and strategies to help farmers markets appeal to a younger demographic of consumers. Future research should focus on farmers market patronage by other populations.en_US
dc.titleBuilding Public Health and Community in a University Town: Motivational Factors for Shopping at a Local Farmers Market by Graduate Studentsen_US
mus.citation.journaltitlePublic Knowledgeen_US
mus.identifier.categoryHealth & Medical Sciencesen_US
mus.relation.departmentHealth & Human Development.en_US
mus.relation.universityMontana State University - Bozemanen_US
mus.contributor.orcidByker Shanks, Carmen|0000-0002-9030-9938en_US

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