Spinning fantasies into consumer attitudes : a fantasy realization perspective of attitude formatio

dc.contributor.advisorChairperson, Graduate Committee: Ian M. Handleyen
dc.contributor.authorGoss, Robert Justinen
dc.date.accessioned2013-06-25T18:36:57Z
dc.date.available2013-06-25T18:36:57Z
dc.date.issued2006en
dc.description.abstractFantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement for a car dealership, but only if they mentally compared fantasies and reality.en
dc.identifier.urihttps://scholarworks.montana.edu/handle/1/1361en
dc.language.isoenen
dc.publisherMontana State University - Bozeman, College of Letters & Scienceen
dc.rights.holderCopyright 2006 by Robert Justin Gossen
dc.subject.lcshConsumers--Attitudesen
dc.subject.lcshConsumers' preferencesen
dc.subject.lcshMarketingen
dc.subject.lcshPsychologyen
dc.titleSpinning fantasies into consumer attitudes : a fantasy realization perspective of attitude formatioen
dc.typeThesisen
thesis.catalog.ckey1197126en
thesis.degree.committeemembersMembers, Graduate Committee: A. Michael Babcock; Keith Hutchisonen
thesis.degree.departmentPsychology.en
thesis.degree.genreThesisen
thesis.degree.nameMSen
thesis.format.extentfirstpage1en
thesis.format.extentlastpage46en

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