Browsing by Author "Walsh, Jennifer L."

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Performance of a Genetic Algorithm for Estimating DeGroot Opinion Diffusion Model Parameters for Health Behavior Interventions
(MDPI AG, 2021-12) Johnson, Kara Layne; Walsh, Jennifer L.; Amirkhanian, Yuri A.; Carnegie, Nicole Bohme
Leveraging social influence is an increasingly common strategy to change population behavior or acceptance of public health policies and interventions; however, assessing the effectiveness of these social network interventions and projecting their performance at scale requires modeling of the opinion diffusion process. We previously developed a genetic algorithm to fit the DeGroot opinion diffusion model in settings with small social networks and limited follow-up of opinion change. Here, we present an assessment of the algorithm performance under the less-than-ideal conditions likely to arise in practical applications. We perform a simulation study to assess the performance of the algorithm in the presence of ordinal (rather than continuous) opinion measurements, network sampling, and model misspecification. We found that the method handles alternate models well, performance depends on the precision of the ordinal scale, and sampling the full network is not necessary to use this method. We also apply insights from the simulation study to investigate notable features of opinion diffusion models for a social network intervention to increase uptake of pre-exposure prophylaxis (PrEP) among Black men who have sex with men (BMSM).
Using a novel genetic algorithm to assess peer influence on willingness to use pre-exposure prophylaxis in networks of Black men who have sex with men
(Springer Science and Business Media LLC, 2021-03) Johnson, Kara Layne; Walsh, Jennifer L.; Amirkhanian, Yuri A.; Borkowski, John J.; Carnegie, Nicole Bohme
The DeGroot model for opinion diffusion over social networks dates back to the 1970s and models the mechanism by which information or disinformation spreads through a network, changing the opinions of the agents. Extensive research exists about the behavior of the DeGroot model and its variations over theoretical social networks; however, research on how to estimate parameters of this model using data collected from an observed network diffusion process is much more limited. Existing algorithms require large data sets that are often infeasible to obtain in public health or social science applications. In order to expand the use of opinion diffusion models to these and other applications, we developed a novel genetic algorithm capable of recovering the parameters of a DeGroot opinion diffusion process using small data sets, including those with missing data and more model parameters than observed time steps. We demonstrate the efficacy of the algorithm on simulated data and data from a social network intervention leveraging peer influence to increase willingness to take pre-exposure prophylaxis in an effort to decrease transmission of human immunodeficiency virus among Black men who have sex with men.