(Montana State University - Bozeman, College of Education, Health & Human Development, 2007) Weems, Tyson Victor; Chairperson, Graduate Committee: Alison Harmon
Camelina sativa is a oilseed-bearing plant that grows in Montana and from which can be extracted oil containing 30-42% alpha-linolenic acid, an essential "omega-3" fatty acid. While researchers have associated certain health benefits with replacing other dietary fatty acids with alpha-linolenic acid and other omega-3 fatty acids, these are scarce in most Americans' diets. Current consumption levels are likely related to concurrent knowledge, beliefs, attitudes, and other behaviors about omega-3s and fat in general. The purpose of this study was to interview and survey likely targeted consumers to identify potential challenges and opportunities related to these factors for building interest and commitment to use culinary Camelina oil. Researchers intended results to facilitate determination of practical strategies for introducing Montana-produced Camelina oil as a viable commercial food product. Fifty athletes from the Greater Bozeman area ages 14-70 years participated in focus group discussions and sensory evaluation tests.
