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Item Breaking through: how documentary filmmakers expose and unravel the fossil fuel hegemony(Montana State University - Bozeman, College of Arts & Architecture, 2022) Dinner, Joshua; Chairperson, Graduate Committee: Theo LipfertBy analyzing contemporary environmental films within Antonio Gramsci's theoretical framework of hegemony, this MFA thesis highlights a path for storytellers and science communicators to overcome hidden barriers built into the language of environmental activism. Part one uses scientific papers, academic research, and my MFA thesis film 'No Time for Trees' (2022) to scrutinize the environmental stewardship activity of tree planting, which municipal governments and non-profit organizations often promote as a strategy to sequester atmospheric CO 2 emissions. It will contextualize the hegemonic "tree planting message" as a false narrative that empowers individuals to partake in ineffective strategies to combat global warming. Part two examines The 11th Hour (2007) to identify how a documentary's narration impacts how viewers assess their role in the environmental arena. It identifies the pronoun "we" as a small but influential element of the film's language that may connote hegemonic messaging that blames individuals for climate change and directs them to see it solved. Finally, part three examines several rhetorical film strategies used in 'Merchants of Doubt' (2014) to expose the fossil fuel industry's comprehensive history of deception. Even will limited visual evidence of hegemony, films can help viewers think critically about stories they hear in the news media or within publications that skew climate science to favor the continued use of fossil fuels.Item Creating space for science and celebrity in the public discussion of climate change(Montana State University - Bozeman, College of Arts & Architecture, 2006) DeWitt, Sarah Louise; Chairperson, Graduate Committee: David ScheererClimate change is one of the most prominent topics in news, politics, and popular culture today. For many years the topic has been presented as an unresolved debate between believers and skeptics, leading to a perpetual state of confusion and helplessness in the public eye. In the past eight months newspapers and magazines have begun to suggest that the climate change debate is over. The scientific consensus agrees that climate change is happening and it is the result of human influence on the Earth's atmosphere. Yet this consensus has not effectively translated into the public consciousness. This gap between scientific understanding and the public perception of climate change is partly a result of limitations in popular media. It also comes from scientific reluctance to embrace modern and popular cultural modes of communication such as feature films, television programs, books, and alternative news sources. This includes interaction with non-scientist communicators and spokespeople. By paying attention to popular culture events and spokespeople, being prepared to speak to a non-scientific audience, and reaching out directly to this audience, scientists can play a significant role in the evolving public dialogue on climate change.Item Prove It : climate change films and the skeptic(Montana State University - Bozeman, College of Arts & Architecture, 2009) Seyler, Amber Dawn; Chairperson, Graduate Committee: William Neff.Science and natural history documentaries can be an entertaining and effective way to teach the public about a scientific topic. The topic of climate change presents a unique set of problems that require that a successful climate change film must rethink how the science is presented. Climate change is unique in that it has been so politicized that not only is it controversial, but a whole segment of the population (including those in government) simply doesn't believe that climate change exists. So each climate change film must be seen as an argument, and as a political document, if its goal is to persuade a skeptic that climate change does exist and needs to be actively addressed by the public and by government. Aristotle's rhetoric is a valuable foundation for creating a persuasive climate change argument in a climate change film. Each of Aristotle's proofs provides a guideline for persuasion. But these proofs are not complete without knowing how to frame your argument. Framing is a valuable cognitive political tool, used by conservatives for decades, and because each climate change film is a political document, framing is a necessary tool for the climate change filmmaker to use.