Never wash away : a case study of video-centered outreach in the Republic of Congo

Abstract

Since its inception, documentary film has been thought to be an effective way to galvanize social change. With the explosion of video for change organizations and projects both filmmakers and funders have a growing need to make a solid connection between the power of film and its concrete impact. This thesis will set forth the key principles for successful advocacy filmmaking and explore how the International Conservation and Education Fund's (INCEF's) Great Ape Public Awareness Project incorporated these principles into its approach to advocacy filmmaking. This exploration will be accomplished via a review of the organization's methodology combined with field observations from the first half of the 2008 field season in the northern villages of the Republic of Congo. This thesis will also highlight the successes and challenges INCEF faced during the three stages of advocacy filmmaking: 1) production; 2) strategic dissemination; and 3) impact evaluation, in an effort to inform the creation, implementation and evaluation of future advocacy video projects.