Breaking through: how documentary filmmakers expose and unravel the fossil fuel hegemony

Abstract

By analyzing contemporary environmental films within Antonio Gramsci's theoretical framework of hegemony, this MFA thesis highlights a path for storytellers and science communicators to overcome hidden barriers built into the language of environmental activism. Part one uses scientific papers, academic research, and my MFA thesis film 'No Time for Trees' (2022) to scrutinize the environmental stewardship activity of tree planting, which municipal governments and non-profit organizations often promote as a strategy to sequester atmospheric CO 2 emissions. It will contextualize the hegemonic "tree planting message" as a false narrative that empowers individuals to partake in ineffective strategies to combat global warming. Part two examines The 11th Hour (2007) to identify how a documentary's narration impacts how viewers assess their role in the environmental arena. It identifies the pronoun "we" as a small but influential element of the film's language that may connote hegemonic messaging that blames individuals for climate change and directs them to see it solved. Finally, part three examines several rhetorical film strategies used in 'Merchants of Doubt' (2014) to expose the fossil fuel industry's comprehensive history of deception. Even will limited visual evidence of hegemony, films can help viewers think critically about stories they hear in the news media or within publications that skew climate science to favor the continued use of fossil fuels.