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Montana State University Library (MSU Library) is the academic library of Montana State University, Montana's land-grant university, in Bozeman, Montana, United States. It is the flagship library for all of Montana State University System's campuses. In 1978, the library was named the Roland R. Renne Library to honor the sixth president of the university. The library supports the research and information needs of Montana's students, faculty, and the Montana Extension Service.

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Author: search.filters.author.Rossmann, DoralynSubject: search.filters.subject.Communication

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    Narrative Budgets: Telling the Story of Your Library’s Value and Values
    (American Library Association, 2019-09) Rossmann, Doralyn
    A library’s budget should be a reflection of its values and goals, but budget formats do not always lend themselves to telling the library’s story. Your budget message needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, your budget, along with all library communication points, include language from your library’s values, mission, and vision statements and strategic plan. This article outlines traditional budget formats, introduces a format called Narrative Budgeting, and provides an example and outline for creating a narrative budget for your library using language from your library’s strategic plan and mission, vision, and values statements. Once set up, your Narrative Budget can be adapted and used to communicate with a variety of constituents to present an understandable and justifiable use of the library’s allocated resources.
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    Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media
    (American Library Association, 2019-06) Rossmann, Doralyn
    Social media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.
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