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Permanent URI for this communityhttps://scholarworks.montana.edu/handle/1/318

Montana State University Library (MSU Library) is the academic library of Montana State University, Montana's land-grant university, in Bozeman, Montana, United States. It is the flagship library for all of Montana State University System's campuses. In 1978, the library was named the Roland R. Renne Library to honor the sixth president of the university. The library supports the research and information needs of Montana's students, faculty, and the Montana Extension Service.

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“Broad” Impact: Perceptions of Sex/Gender-Related Psychology Journals
(Frontiers Media SA, 2022-03-03) Brown, Elizabeth R.; Smith, Jessi L.; Rossmann, Doralyn
Because men are overrepresented within positions of power, men are perceived as the default in academia (androcentrism). Androcentric bias emerges whereby research by men and/or dominated by men is perceived as higher quality and gains more attention. We examined if these androcentric biases materialize within fields that study bias (psychology). How do individuals in close contact with psychology view psychology research outlets (i.e., journals) with titles including the words women, gender, sex, or feminism (sex/gender-related) or contain the words men or masculinity (men-related; Study 1) versus psychology journals that publish other-specialized research, and do these perceptions differ in the general public? While the men-related journal was less meritorious than its other-specialty journal, evidence emerged supporting androcentric bias such that the men-related journal was more favorable than the other sex/gender-related journals (Study 1). Further, undergraduate men taking psychology classes rated sex/gender-related versus other-specialty journals as less favorable, were less likely to recommend subscription (Studies 1–2), and rated the journals as lower quality (Study 2 only). Low endorsement of feminist ideology was associated with less support for sex/gender-related journals versus matched other-specialty journals (Studies 1–2). Decreased subscription recommendations for sex/gender-related journals (and the men-related journal) were mediated by decreased favorability and quality beliefs, especially for men (for the sex/gender-related journals) and those low in feminist ideology (Studies 1–2). However, we found possible androcentric-interest within the public sphere. The public reach of articles (as determined by Altmetrics) published in sex/gender-related was greater than other-specialty journals (Study 3). The consequences of these differential perceptions for students versus the public and the impact on women’s advancement in social science and psychological science are discussed.
Narrative Budgets: Telling the Story of Your Library’s Value and Values
(American Library Association, 2019-09) Rossmann, Doralyn
A library’s budget should be a reflection of its values and goals, but budget formats do not always lend themselves to telling the library’s story. Your budget message needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, your budget, along with all library communication points, include language from your library’s values, mission, and vision statements and strategic plan. This article outlines traditional budget formats, introduces a format called Narrative Budgeting, and provides an example and outline for creating a narrative budget for your library using language from your library’s strategic plan and mission, vision, and values statements. Once set up, your Narrative Budget can be adapted and used to communicate with a variety of constituents to present an understandable and justifiable use of the library’s allocated resources.
Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media
(American Library Association, 2019-06) Rossmann, Doralyn
Social media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.
Service Blueprinting: A Method for Assessing Library Technologies within an Interconnected Service Ecosystem
(Taylor & Francis, 2019-06) Young, Scott W. H.; Mannheimer, Sara; Rossmann, Doralyn; Swedman, David; Shanks, Justin D.
Service blueprinting is a method for designing, assessing, and improving services. This article provides a practical overview of the service blueprinting process for library technology services. We begin by outlining the recent conversation around library technologies, service design, and service blueprinting. We then detail an iterative case study for the creation process of a service blueprint, followed by a discussion of the service insights and improvements that resulted from this activity. We conclude by offering a set of recommendations for creating and analyzing service blueprints. Ultimately, the service blueprint is a useful tool for understanding the operation of a service, and for situating that service within a broader and interconnected library ecosystem.
Creating an Organizationally Embedded Strategic Communication Plan for Libraries
(American Library Association, 2019-02) Rossmann, Doralyn
This is the first in a series of articles appearing in Library Leadership & Management that provides library leaders with an outline for creating a sustainable and consistent communication plan across all platforms and venues. Going beyond traditional marketing and branding, this series suggests a comprehensive approach to communication - both to people and to the computer networks that people use – for everyday communication, for disaster planning, and for the library’s strategic endeavors. There are many elements that can communicate and convey a library’s identity and values – social media posts, budget structures, library guides, strategic plans, etc. A coordinated and strategic plan for communication and outreach will strengthen your library’s value by creating a common experience and understanding by your library community, including library patrons, boards, administrators, and donors as well as internet search engines, social media networks, and their users. This plan will keep the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This first article outlines the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture. Subsequent articles explore offshoots of this communication including budgeting message and presentation, social media strategies, and search engine optimization and semantic web identity.
Assessing and Improving Library Technology with Service Blueprinting
(2018-07) Young, Scott W. H.; Mannheimer, Sara; Rossmann, Doralyn; Swedman, David; Shanks, Justin D.
Objective: The objective of this article is to illustrate the application of service blueprinting—a design tool that comes from the service design tradition—for assessing and improving library technology services. Setting: A mid-sized library at a public university in the western United States. Methods: A service blueprint was co-created by library and IT staff in a design workshop in order to map the operational flow of a data visualization display wall. Results: Guided by the service blueprint, the project team identified points of improvement for the service of the data visualization display wall, and developed recommendations to aid further applications of service blueprinting. Conclusions: Ultimately, service blueprinting was found to be a useful tool that can be applied to assess and improve library technology services.
The Open SESMO (Search Engine & Social Media Optimization) Project: Linked and Structured Data for Library Subscription Databases to Enable Web-scale Discovery in Search Engines
(Taylor & Francis, 2017) Clark, Jason A.; Rossmann, Doralyn
Today's learners operate in digital environments which can be largely navigated with no human intervention. At the same time, libraries spend millions and millions of dollars to provide access to content which our users may never know is available to them. Through the Open SESMO (Search Engine & Social Media Optimization) database project, Montana State University (MSU) Library applied search engine optimization and structured data with the Schema.org vocabulary, linked data models and practices, and social media optimization techniques to all the library's subscribed databases. Our research shows that Open SESMO creates significant return-on-investment with substantial increased traffic to our paid resources by our users as evidenced through analytics and metrics. In the core research of the article, we take a quantitative look at the pre/post results to assess the Open SESMO method and its impact on organic search referrals and use of the collection analyzing data from three distinct fall semesters. Returns include demonstrated library value through database recommendations, connecting researchers to subject librarians, and increased visitation to our library's paid databases with growth in organic search referrals, impressions, and click-through rates. This project offers a standard and innovative practice for other libraries to employ in surfacing their paid databases to users through the open web by applying structured and linked data methods.
There's Work to be Done: Exploring Library–Vendor Relations
(Taylor & Francis, 2017) Ostergaard, Kirsten; Rossmann, Doralyn
Academic library and vendor professionals were surveyed to determine strengths and weaknesses of these relationships—revealing, in some cases, conflicting priorities. The two groups offered perspectives on communication preferences, organizational strategies, priorities, and local challenges. Trends emerging from the survey results highlight a need to explore the library–vendor relationship further. This article will be of interest to academic librarians and staff working regularly with vendors in acquisitions or collection management.
Improving Services — At What Cost? Examining the Ethics of Twitter Research at the Montana State University Library
(Council for Big Data, Ethics, and Society, 2016-10) Mannheimer, Sara; Young, Scott W. H.; Rossmann, Doralyn
As social media use has become widespread, academic and corporate researchers have identified social networking services as sources of detailed information about people’s viewpoints and behaviors. Social media users share thoughts, have conversations, and build communities in open, online spaces, and researchers analyze social media data for a variety of purposes—from tracking the spread of disease (Lampos & Cristianini, 2010) to conducting market research (Patino, Pitta, & Quinones, 2012; Hornikx & Hendriks, 2015) to forecasting elections (Tumasjan et al., 2010). Twitter in particular has emerged as a leading platform for social media research, partly because user data from non-private Twitter accounts is openly accessible via an application programming interface (API). This case study describes research conducted by Montana State University (MSU) librarians to analyze the MSU Library’s Twitter community, and the ethical questions that we encountered over the course of the research. The case study will walk through our Twitter research at the MSU Library, and then suggest discussion questions to frame an ethical conversation surrounding social media research. We offer a number of areas of ethical inquiry that we recommend be engaged with as a cohesive whole.
Montana State University (MSU) Library Social Media Survey
(2015-12) Young, Scott W. H.; Rossmann, Doralyn; Shanks, Justin D.
This survey is designed to produce demographic and usage data for a community of social media users.

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