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Montana State University Library (MSU Library) is the academic library of Montana State University, Montana's land-grant university, in Bozeman, Montana, United States. It is the flagship library for all of Montana State University System's campuses. In 1978, the library was named the Roland R. Renne Library to honor the sixth president of the university. The library supports the research and information needs of Montana's students, faculty, and the Montana Extension Service.

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Author: search.filters.author.Young, Scott W. H.Subject: search.filters.subject.Social media

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    The social media toll road: the promise and peril of Facebook advertising
    (Association of College and Research Libraries, 2014) Young, Scott W. H.; Tate, Angela; Rossmann, Doralyn; Mary Anne, Hansen
    In the world of Facebook, can money re-ally buy popularity? At the Montana State University (MSU) Library, armed with a small advertising budget, we aimed to find out. After two years of using the library’s Facebook page as a free avenue to reach users, we decided to explore different paid routes available within Facebook. Our goals for implementing a Facebook advertising campaign were primarily to increase user awareness of library services and resources, and secondarily to understand the mechanisms of Facebook advertising. Our experiences allowed us to get a glimpse of life on the Facebook toll road.
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    All Aboard! The Party's Starting: Setting a Course for Social Media Success
    (2013-08) Hansen, Mary Anne; Rossmann, Doralyn; Tate, Angela; Young, Scott W. H.
    Social media is more than a way to inform users; social media is a powerful way to build community online. In this webinar hosted by the Library and Information Technology Association, presenters from Montana State University Library will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.
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