Filtering science : conveying scientific information through local television news media

Abstract

Dissemination of scientific data to the general population is problematic for scientists. Considering that science relies on public support for continual funding, timely and accurate communication is crucial; however, informing the general public on the latest research, in a relatable narrative, is not the primary function, nor the focus of a scientist. Co-mingling scientific and technical jargon with anecdotal stories, (that are inherently found in narratives), risks a breakdown in communication leading to unintended consequences for both the audience and the scientist. Bridging the gap between specialized sciences and the general public is the de facto local television news organizations. As a primary dispersal source, it is television news that dribbles scientific information across the audience spectrum. While television news still is considered the most trusted source for broadcast information, the internet is competing in a dead heat while other sources, such as newspapers and magazines are being left behind in the dust. Retrieving data anywhere, and at any time, is propelling the emerging trend of multi-platform accessibility and television news will be required to compete with much higher standards of data recitation.