Scholarly Work - Library
Permanent URI for this collectionhttps://scholarworks.montana.edu/handle/1/320
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Item Communicating Library Values, Mission, Vision, and Strategic Plans through Social Media(American Library Association, 2019-06) Rossmann, DoralynSocial media communication needs to be aligned with your library’s broader communication plan so that user experience is consistent with messaging from other library venues. Ideally, social media along with all library communication points include language from your library’s values, mission, and vision statements and strategic plan. This article will outline two critical pieces to forming your social media communication strategy: Making a social media plan and applying social media optimization (SMO) to your library’s Web pages. Once set up, your plan and SMO can easily become part of your library’s routine when posting to social networks and creating and editing Web pages.Item The social media toll road: the promise and peril of Facebook advertising(Association of College and Research Libraries, 2014) Young, Scott W. H.; Tate, Angela; Rossmann, Doralyn; Mary Anne, HansenIn the world of Facebook, can money re-ally buy popularity? At the Montana State University (MSU) Library, armed with a small advertising budget, we aimed to find out. After two years of using the library’s Facebook page as a free avenue to reach users, we decided to explore different paid routes available within Facebook. Our goals for implementing a Facebook advertising campaign were primarily to increase user awareness of library services and resources, and secondarily to understand the mechanisms of Facebook advertising. Our experiences allowed us to get a glimpse of life on the Facebook toll road.Item All Aboard! The Party's Starting: Setting a Course for Social Media Success(2013-08) Hansen, Mary Anne; Rossmann, Doralyn; Tate, Angela; Young, Scott W. H.Social media is more than a way to inform users; social media is a powerful way to build community online. In this webinar hosted by the Library and Information Technology Association, presenters from Montana State University Library will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.