College of Business
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The Mission of the Jake Jabs College of Business & Entrepreneurship (JJCBE) is to provide excellence in undergraduate and select graduate business education.
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Item Minding the abstraction gap: approaches supporting implementation(Wiley, 2024-07) Black, Laura J.; Greer, Donald R.Regardless of insights gained from building and analyzing dynamic models, the only strategies people can act on are those in their heads. The strategies people internalize are related to their perceived capacities to act—the verbs they believe they can do. If we want others to implement model-informed policies, then we must connect model abstractions with new situated, concrete actions stakeholders can take. We can emphasize opportunities to act with SD representations, navigating levels of abstraction cleanly, identifying flows as verbs, and choosing variable names that signal who is acting. By drawing on social-science theories as we offer our grammar of accumulations, activities, and relationships in the language of actions accessible to stakeholders, we help connect experiential understandings to richer, dynamic explanations people can internalize and so discover situated steps to implement policies informed by modeling. © 2024 The Author(s). System Dynamics Review published by John Wiley & Sons Ltd on behalf of System Dynamics Society.Item Reflecting on Zagonel's dichotomy of microworlds and boundary objects(Wiley, 2024-07) Black, Laura J.Aldo Zagonel's distinction between “microworld” and “boundary object” approaches to modeling suggests we ask ourselves pointed questions about what we are valuing, under what conditions, as we involve stakeholders with system dynamics representations. Reflecting on developments in both participatory modeling and large system simulations, I propose that Zagonel's dichotomous descriptions lie along a continuum, with room for scholars and practitioners to explore more explicitly the multiple ways we adapt system dynamics methods to the needs and capacities of the stakeholders with whom we are working at that time. Regardless of approach, whether simulation models or causal diagrams, modifiable in the moment or fixed by design, the goal of using system dynamics representations remains focused on fostering intelligent action among the stakeholders facing the problem of focus. © 2024 The Author(s). System Dynamics Review published by John Wiley & Sons Ltd on behalf of System Dynamics Society.Item Reflecting on Zagonel's dichotomy of microworlds and boundary objects(Wiley, 2024-07) Black, Laura J.Aldo Zagonel's distinction between “microworld” and “boundary object” approaches to modeling suggests we ask ourselves pointed questions about what we are valuing, under what conditions, as we involve stakeholders with system dynamics representations. Reflecting on developments in both participatory modeling and large system simulations, I propose that Zagonel's dichotomous descriptions lie along a continuum, with room for scholars and practitioners to explore more explicitly the multiple ways we adapt system dynamics methods to the needs and capacities of the stakeholders with whom we are working at that time. Regardless of approach, whether simulation models or causal diagrams, modifiable in the moment or fixed by design, the goal of using system dynamics representations remains focused on fostering intelligent action among the stakeholders facing the problem of focus. © 2024 The Author(s). System Dynamics Review published by John Wiley & Sons Ltd on behalf of System Dynamics Society.Item Entrepreneurial Mindset and Intentions for Entrepreneurship and Intrapreneurship in Engineering and Business Students(SAGE Publications, 2024-06) Kwapisz, Agnieszka; Aytes, Kregg; Bryant, Scott; LaMeres, Brock J.With the shifting dynamics of the modern workforce, there is a growing recognition of the essential role that an entrepreneurial mindset (EM) plays in shaping future innovators, notably within engineering disciplines. Despite the acknowledged significance of EM, there remains a gap in understanding how it relates to entrepreneurial or intrapreneurial intentions (E/II). This research investigates the link between EM and E/II among business and engineering students. We also analyze how EM changes over time. Our findings indicate that in both domains, ideation correlated with entrepreneurial intentions (EI) and intrapreneurial intentions (II). In both domains, altruism was associated with II. Empathy and interest were related to EI in engineering students, distinct from their business counterparts, whereas open-mindedness and interest correlated with II. These differences emphasize the need for distinct educational strategies to prepare both business and engineering students for their entrepreneurial paths.Item Measures and Metrics of ML Data and Models to Assure Reliable and Safe Systems(IEEE, 2024-01) Werner, Benjamin D.; Schumeg, Benjamin J.; Vigil, Jon; Hall, Shane N.; Thengvall, Benjamin G.; Petty, Mikel D.The US Army solicited partners through a Broad Agency Announcement to propose solutions under a Small Business Technology Transfer contract mechanism for the program “Metrics and Methods for Verification, Validation, Assurance and Trust of Machine Learning Models & Data for Safety-Critical Applications in Armaments Systems.” OptTek Systems, Inc. and University of Alabama in Huntsville (UAH) were one of the selected proposals for Phase I. Under this contract agreement OptTek and UAH set the goal to research & develop (R&D) fundamental metrics & measures for the certification & qualification of ML training data sets & models. Of particular note, the use of a safety score calculated from the accuracy as well as a dedicated look at data quality have been demonstrated as reasonable approaches to the proposed topic. As the Technical Point of Contact for this effort, the US Army Combat Capabilities Development Command Armaments Center (DEVCOM AC) authored the topic and provided guidance on the effort to align with mission objectives. This paper is an exploration of the research and development conducted by OptTek and UAH within the framework of how it may be applied to the assurance of systems to be developed by the US Army and augment practices in reliability and safety.Item Can We Talk About Pay Discrimination/Equal Pay/Strategic Compensation Practices? An Exploratory Study on Framing Gender Pay Inequity(Cambridge University Press, 2023-01) Raile, Amber N.W.; Graham Austin, Caroline; Bratton, Virginia K.Situated within the public will and political will framework, this paper explores frames to address the social issue of gender pay inequity. Specifically, the authors examine whether demographic characteristics affect perceived acceptability of different frames describing gender pay inequity and perceptions of this social issue. First, the authors identified 26 terms used to discuss gender pay inequity; this list was narrowed to 12, representing four categories. Next, the authors solicited sentiment reactions to those frames and perceptions of gender pay inequity. Taken together, the results indicated that although respondents had consistently positive reactions to the frames fair pay, equal pay, and pay fairness, perceptions varied across demographic groups. The biggest effects were consistently for political party-related variables. One frame, strategic compensation practices, emerged as a value-neutral frame that could potentially be used to reframe the issue and re-engage business and political stakeholders who do not perceive gender pay inequity as problematic.Item Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies(Wiley, 2023-09) Sung, Eunyoung (Christine); Han, Dai‐In Danny; Choi, Yung Kyun; Gillespie, Brian; Couperus, Anja; Koppert, MarcAs the fourth industrial revolution unfolds and the use of digital humans becomes more commonplace, understanding digital humans' potential to replace real human interaction or enhance it, particularly in storytelling marketing contexts, is becoming evermore important. To promote interaction and increase the entertainment value of technology-enhanced storytelling marketing, brands have begun to explore the use of augmented digital humans as storytelling agents. In this article, we examine the effectiveness of leveraging advanced technologies and delivering messages via digital humans in storytelling advertisements. In Study 1, we investigate the effectiveness of narrative transportation on behavioral responses after exposure to an interactive augmented reality mobile advertisement with a digital human storyteller. In Study 2, we compare how consumers respond to augmented digital human versus real human storytelling advertisements after conducting an exploratory neurophysiological electroencephalography study. The findings show that both types of agents promote narrative transportation when the story fits the product well. Moreover, a digital human perceived as more human-like elicits stronger positive consumer responses, suggesting an effective new approach to storytelling marketing.Item Simulating a sterilization processing department to evaluate block schedules and tray configurations(Wiley, 2023-06) Harris, Sean; Nino, Valentina; Claudio, DavidDiscrete event simulation is a well-established tool for examining the effect of different operating room (OR) block schedules on various performance metrics within the OR suite and adjacent units. However, one unit that has rarely been studied is the sterilization processing department (SPD), which cleans and assembles reusable OR instruments. As part of a larger research study, we developed a series of OR block assignment models that sought to reduce the workload of the SPD and developed a tray optimization model to reduce the number of instruments on increasingly bloated instrument trays. While initial numerical experiments were promising, a comprehensive simulation model of the OR and SPD was needed to more thoroughly examine how potential changes to the block schedule and/or more efficient tray configurations could improve SPD processing times. In this article, we incorporate the SPD into an existing simulation model of an OR suite, which is the first of its kind, and examine the effect that different block schedules and tray configurations have on SPD processing times. Simulation results confirm earlier numerical computations. Furthermore, simulation results suggest that more efficient instrument tray configurations are a much better and more viable method for improving SPD processing time than reconfiguring block schedules.Item Buyer-seller negotiation in consumer markets: an intention congruence approach(Emerald, 2023-06) Shehryar, OmarPurpose. The purpose of this study is to understand how the degree of congruence between buyers’ and sellers’ intentions to negotiate impacts buyers’ postpurchase emotions and attitudes. In addition, the study examines whether buyers’ self-confidence and negotiation expertise can increase buyers’ perceptions of control and regret, as well as buyers’ postpurchase satisfaction and enjoyment with the purchase. Traditionally, marketplace exchanges have been classified as either fixed price or negotiated. The present research treats marketplace exchanges along a continuum of intention congruence to test the relationships between intention congruence and outcome variables of control, regret, satisfaction and enjoyment with the purchase. Design/methodology/approach. The authors studied the perceived difference between buyers' and sellers' intentions to negotiate and how the difference impacts buyers' postpurchase attitudinal and emotional outcomes. A mail survey of automobile buyers resulted in a sample of 291 respondents. An automobile is a significant and irreversible purchase for a buyer. Thus, automobile markets often host transactions that evoke dissonance and regret for buyers if things go awry. In addition, buyers and sellers vary considerably in their desire to negotiate, thus reflecting a range of intention congruence in negotiation. Therefore, a survey of automobile buyers was considered appropriate for testing the effects of intention congruence on buyers’ postpurchase outcomes. Findings. Results indicate that when buyers are willing to negotiate but sellers do not reciprocate equally, buyers feel less in control of a transaction. Contrarily, buyers experienced greater control and lesser regret when buyers’ perceptions of sellers’ intention to negotiate exceeded buyers’ own intentions to negotiate. Results also suggest that when buyers’ intentions to negotiate were congruent with buyers’ perception of sellers’ intention to negotiate, greater dyadic levels of negotiation marginally lowered buyers’ perceived regret. Overall, an intention-congruence perspective adds to the current understanding of negotiated exchanges and is a meaningful approach for improving postpurchase outcomes for buyers. Research limitations/implications. The study used only the consumers’ perspective of negotiation. Although this is supported by studies in power and dependence because the consumers’ perspective is valuable and valid, a true dyadic measurement of the negotiation process can only be obtained if the sellers’ view is also incorporated. This remains a key limitation of this study. Practical implications. The results suggest that sellers may be better off honoring buyers’ intentions to negotiate. Intention incongruence negatively impacted buyer satisfaction when buyers perceived sellers to be less eager to negotiate. However, where sellers seem more eager to negotiate, incongruity favored buyers and positively impacted buyers’ postpurchase outcomes. Thus, for sellers, it is worthwhile to consider adding policies that honor negotiation. Originality/value. Past research classifies marketplaces exchanges as either fixed price or negotiated. The present study uses intention congruence as a continuum between transaction partners. The intention congruence approach allows a closer examination of both the symmetry and strength of intentions to negotiate in a dyadic exchange. Given that markets are comprised of buyers and sellers who display considerable variability in intentions to negotiate, examining intention congruence allows for a more realistic study of negotiation behavior in business-to-consumer marketplaces.Item NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior(Wiley, 2023-06) Sung, Eunyoung (Christine); Kwon, Ohbyung; Sohn, KwonsangIndustry 4.0 technology enables luxury fashion brands in the virtual market to quantify the value of digital items in the metaverse; thus, brands can maintain their reputations, ensure consistent and integrated luxury brand marketing, and attract new consumers in the virtual market. Understanding consumer behavior toward buying digital assets (i.e., nonfungible tokens [NFTs]) is important. By using blockchain-based NFTs as a way to verify the authenticity of digital assets in the virtual market, luxury brands can maintain their reputations and help consumers protect their digital assets. Thus, developing global marketing strategies supported by this technology is important for the success of luxury fashion brands in the metaverse. We conducted analyses to explore consumer behavior in the metaverse with regard to blockchain-based luxury NFTs. The findings reveal the psychological evaluation process as a mechanism that drives consumer behavior toward NFT luxury brand fashion items in global virtual markets. The empirical findings also extend the application of game theory and prospect theory by revealing the psychological evaluation of risks associated with (not) buying luxury fashion NFTs as another mechanism driving consumer behavior in the metaverse.
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