Understanding the Problem of “Hype”: Exaggeration, Values, and Trust in Science

Abstract

Several science studies scholars report instances of scientific “hype,” or sensationalized exaggeration, in journal articles, institutional press releases, and science journalism in a variety of fields (e.g., Caulfield and Condit 2012). Yet, how “hype” is being conceived varies. I will argue that hype is best understood as a particular kind of exaggeration, one that explicitly or implicitly exaggerates various positive aspects of science in ways that undermine the goals of science communication in a particular context. This account also makes clear the ways that value judgments play a role in judgments of “hype,” which has implications for detecting and addressing this problem.