A/B Testing Web Analytics Data [dataset]

Young, Scott W. H.

A/B Testing Web Analytics Data [dataset]

dc.contributor.author	Young, Scott W. H.
dc.date.accessioned	2014-07-11T22:39:10Z
dc.date.available	2014-07-11T22:39:10Z
dc.date.issued	2014-07
dc.description	The subfolder named "GoogleAnalytics" contains 4 files: Data from Google Analytics Users Flow, in PDF; Data from Google Analytics All Pages view, in PDF and XSL; Data from Google Analytics Experiments. The subfolder named "CrazyEgg" contains 5 subfolders, one each that corresponds with an A/B test variation used during the experiment described in the above paper. Each subfolder contains 3 files: Data visualization of user click behavior, in PDF and JPEG; Data for user click behavior, in XSL. Together these files may be used to reconstruct results and to guide the design of additional A/B tests.
dc.description.abstract	This dataset is associated with the following article: Young, Scott WH (2014) Improving Library User Experience with A/B Testing: Principles and Process. Weave: Journal of Library User Experience. University of Michigan Library. doi:10.3998/weave.12535642.0001.101	en_US
dc.identifier	http://orcid.org/0000-0002-3082-4057
dc.identifier.citation	Young SWH (2014) A/B Testing Web Analytics Data [dataset]. Montana State University ScholarWorks. http://doi.org/10.15788/m2rp42
dc.identifier.uri	https://scholarworks.montana.edu/handle/1/3507
dc.language.iso	en_US	en_US
dc.relation.ispartof	http://doi.org/10.3998/weave.12535642.0001.101
dc.relation.isreferencedby	Young, Scott W.H. (2014) Improving library user experience with A/B testing: principles and process. Weave: Journal of Library User Experience. University of Michigan Library. http://dx.doi.org/10.3998/weave.12535642.0001.101
dc.rights	CC0 Public Domain Dedication.The person who associated a work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.
dc.rights.uri	https://creativecommons.org/publicdomain/zero/1.0/
dc.subject	Computer science	en_US
dc.subject	User experience	en_US
dc.subject	Library science	en_US
dc.title	A/B Testing Web Analytics Data [dataset]	en_US
dc.type	Dataset	en_US
mus.contributor.orcid	Young, Scott W. H.\|0000-0002-3082-4057	en_US
mus.identifier.category	Social Sciences
mus.identifier.category	Engineering & Computer Science	en_US
mus.identifier.doi	http://doi.org/10.15788/m2rp42
mus.relation.college	Library
mus.relation.department	Library.	en_US
mus.relation.university	Montana State University - Bozeman	en_US